Alteryx

Humanizing analytics for all

Campaign

Branding

Alteryx empowers analytics automation, enabling anyone in an organization to analyze data and deliver breakthrough outcomes. It’s a platform that champions the individual and empowers them to make a difference in their business.

Surfacing that message became the basis for the campaign — Analytics for All — a more human, energetic, and decidedly less corporate brand expression. Repositioning Alteryx as a technical company by humans, for humans, with real business value that improves organizations at all levels, the campaign has become a core part of Alteryx’s brand refresh.

My Role

Creative Lead, Art Direction, Design

A rallying cry

The campaign is anchored by a :60 video spot built around the campaign manifesto — a message of excitement and transformation that underscores the power in democratizing data. Alteryx means data for students and data for scientists. Data for interns and data for world changers; it’s data that gets you.

A rallying cry

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

The impacts of data breakthroughs are not confined to a job description, they make every facet of life easier. Candid imagery showcases the tangible improvements made possible by access to data, featuring real people in moments of real life. Because changing the course of business is just as important as getting home in time for dinner.

For every moment, big and small

Creative Team

Alan So, Alison Michael, Ty Whittington

Client Team

Brendan Gately, Vanessa Gadberry

Production Team

Where The Buffalo Roam

Designer & Art Director leading creative for identity systems and digital experiences.

hello@mattdomina.com

Medium

Dribbble