Matt Domina

About

Matt Domina

About

Samsara

Building a connected brand experience

Branding

Web Design

Campaign

Samsara is pioneering the Connected Operations Cloud — helping businesses that depend on physical operations increase their safety, efficiency, and sustainability with IoT devices and data.

As a rapidly expanding startup growing at a rate of 4X over three years, the brand needed to scale with the company and its goals. Our team set out to craft an identity that resonates with customers and employees through web and marketing materials, campaigns, internal and external events, and the talent brand. Built to help sectors that are traditionally underserved by the tech industry, Samsara’s messaging and content are continually evolving and looking for a place to live. Creating a system that can grow and flex with the evolving company while establishing a solid foundation that resonates with businesses from energy utilities to transportation companies helped propel Samsara to a successfully IPO in 2021.

My Role

Design Lead

Customer led

The Samsara customers operate in sectors of the economy which tech has traditionally ignored, and so they became weary of a Silicon Valley take on their industries. Telling authentic customer stories that feature real people and real brands in the marketing imagery became a key way to connect and build trust with our audience. By sourcing custom photography we built deep customer relationships and signaled our authenticity to the industries they work within.

Customer led

The Samsara customers operate in sectors of the economy which tech has traditionally ignored, and so they became weary of a Silicon Valley take on their industries. Telling authentic customer stories that feature real people and real brands in the marketing imagery became a key way to connect and build trust with our audience. By sourcing custom photography we built deep customer relationships and signaled our authenticity to the industries they work within.

Impact through execution

The organizations that keep the world running — everything from energy utilities to food delivery companies, transportation, and warehousing — rely on Samsara. Up-leveling the design and execution of all marketing and sales collateral, from the website to the one-sheet, signaled that Samsara respects these organizations and the role they play in the global economy. Clear design and concise messaging show that any business that depends on physical operations can get insights and improve operations by harnessing IoT data.

Impact through execution

The organizations that keep the world running — everything from energy utilities to food delivery companies, transportation, and warehousing — rely on Samsara. Up-leveling the design and execution of all marketing and sales collateral, from the website to the one-sheet, signaled that Samsara respects these organizations and the role they play in the global economy. Clear design and concise messaging show that any business that depends on physical operations can get insights and improve operations by harnessing IoT data.

Building connections

Samsara’s impact on business reaches from the profound to the straightforward — helping organizations get their people home safely, cut carbon emissions, and simply make day-to-day tasks easier. Keeping that impact top of mind for the Samsara employees throughout their work day became the foundation for the design of physical spaces. Every environment was constructed to build a connection to our customers through the brand.

Building connections

Samsara’s impact on business reaches from the profound to the straightforward — helping organizations get their people home safely, cut carbon emissions, and simply make day-to-day tasks easier. Keeping that impact top of mind for the Samsara employees throughout their work day became the foundation for the design of physical spaces. Every environment was constructed to build a connection to our customers through the brand.

Looking inward

The success of Samsara’s brand relied on its ability connect with customers as well as its employees. Creating foundation that could excite an internal audience, attract top talent in a competitive tech market, and evolve with the fast pace of innovation was critical for the growth of the company. Applying the brand to swag, talent marketing, and internal events helped drive the identity forward, providing a space to experiment and push boundaries to see how the brand could extend into other areas.

Looking inward

The success of Samsara’s brand relied on its ability connect with customers as well as its employees. Creating foundation that could excite an internal audience, attract top talent in a competitive tech market, and evolve with the fast pace of innovation was critical for the growth of the company. Applying the brand to swag, talent marketing, and internal events helped drive the identity forward, providing a space to experiment and push boundaries to see how the brand could extend into other areas.

Creative Team

Janu Flores, Grayson Yokota, Jaclyn Karpiak, Liz Reddinger, Justin Halm

Designer & Art Director leading creative for identity systems and digital experiences.

hello@mattdomina.com

©2024

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