Matt Domina

About

Matt Domina

About

Sharethrough

A stand out brand made to fit in

Branding

Web Design

Sharethrough is a global ad exchange built to foster an independent, open, and accessible internet. Serving ads that dynamically fit into any placement on any site, the world’s leading publishers gain access to high-performing banner, video, and native ads to drive revenue and improve the site experience at scale.

With the launch of their Enhanced Ads product, Sharethrough’s brand needed a refresh to signal the dynamic new era they were leading the industry towards. Opening the borders of traditional ad placements to fully customize content within a publisher feed, bringing a platform experience to the open web. Reinforcing Sharethrough’s unique technology to create an independent and accessible internet, and the publishers who drive it forward, are the core of the new identity.

My Role

Creative Lead, Art Direction, Design

Ads that fit in

Sharethrough brings integrated ads to the open web, where publishers can now deliver the same seamless browsing experience as the walled gardens of Facebook or Instagram. Carrying that open and consistent feeling through to the airy layouts, the bright, punchy color palette, and the stripped back logo help the identity reflect how Sharethrough is invested in creating an accessible internet for every experience.

Ads that fit in

Sharethrough brings integrated ads to the open web, where publishers can now deliver the same seamless browsing experience as the walled gardens of Facebook or Instagram. Carrying that open and consistent feeling through to the airy layouts, the bright, punchy color palette, and the stripped back logo help the identity reflect how Sharethrough is invested in creating an accessible internet for every experience.

Editorial underpinning

Sharethrough is built to elevate the world’s leading publishers, so it’s only right that a modern editorial design become the foundation of the brand. A serif display paired with legible body copy, large feature images, and an editorial photography direction create a brand that speaks the same language as Sharethrough’s customers — echoing their design tropes and environment to reinforce the idea that ads can fit in.

Editorial underpinning

Sharethrough is built to elevate the world’s leading publishers, so it’s only right that a modern editorial design become the foundation of the brand. A serif display paired with legible body copy, large feature images, and an editorial photography direction create a brand that speaks the same language as Sharethrough’s customers — echoing their design tropes and environment to reinforce the idea that ads can fit in.

Auto-magically

With the ability to automatically convert traditional ads to native placements, Sharethrough helps advertisers and publishers deliver a truly flexible, performant, and seamless experience at scale. Patterns and shapes cement this idea — they are both repeatable, but unique; uniform, but break the grid; fit in, but gain attention — using the machined magic to highlight a section, image, or piece of content.

Auto-magically

With the ability to automatically convert traditional ads to native placements, Sharethrough helps advertisers and publishers deliver a truly flexible, performant, and seamless experience at scale. Patterns and shapes cement this idea — they are both repeatable, but unique; uniform, but break the grid; fit in, but gain attention — using the machined magic to highlight a section, image, or piece of content.

Creative Team

Helen Hosain

Client Team

Dan Greenberg, Rob Fan

Designer & Art Director leading creative for identity systems and digital experiences.

hello@mattdomina.com

©2024

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